Marketing - Brand Health Table

A brand health table is a table that shows the performance of brands on a series of 'health' metrics, such as awareness, consideration, and trial.

Example

The table below is an example of a brand health table, with the four input tables shown underneath.

Options

The inputs used to generate the brand health table are shown in the image below.

DATA SOURCE

Output The outputs - tables and R Outputs - to be used to create the brand health table.

Row name 1... Labels to be used for the rows of the table (by default, the labels are taken from the input tables).

FORMAT

Output When set to Stages, the original data from the inputs is shown. When set to Conversion, the ratios of adjacent rows are shown. When set to Stages and Conversion, both are shown.

Sort by How the table is sorted, from left to right (in descending order).

Show as How the table is formatted. Where applicable, additional color controls appear.

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Displayr: How to Create a Brand Health Table

Q: How to Upgrade your Brand Health Table in Q